LeanUX NYC 2015!

April 15th - 19th, 2015


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Agile Transformation
Esther Derby

Esther Derby started her career as a programmer, and over the years she’s worn many hats, including business owner, internal consultant and manager. From all these perspectives, one thing became clear: our level of individual, team and company success was deeply impacted by our work environment and organizational dynamics. As a result, she have spent the last twenty-five years helping companies design their environment, culture, and human dynamics for optimum success.

I’ve written over 100 articles, and co-authored two books: “Agile Retrospectives: Making Good Teams Great,” and “Behind Closed Doors: Secrets of Great Management”. She writes about management, leadership, collaboration, organizations and change (or another topic I’m currently exploring).

She is one of the founders of the AYE Conference — the first conference to offer only experiential sessions. She served two terms on the Agile Alliance Board of Directors. I hold an M.A. in Organizational Leadership.

Alicia Juarrero

Alicia Juarrero, Professor Emerita of Philosophy at Prince George’s Community College (MD), is the author of Dynamics in Action: Intentional Behavior as a Complex System(MIT 1999) and co-editor of Reframing Complexity: Perspectives from North and South (ISCE Publishing, 2007), and Emergence, Self-Organization and Complexity: Precursors and Prototypes (ISCE Publishing, 2008).

Among the articles she has published in peer-reviewed journals are “Self-Organization: Kant’s Concept of Teleology and Modern Chemistry,” The Review of Metaphysics39 (1985): 107‑135; “Causality as Constraint,” in G. van de Vijver, S. Salthe and M. Delpos, eds., Evolutionary System: Biological and Epistemological Perspectives on Self-Organization.Dordrecht: Kluwer. 1998 pp. 233-242; “Complex Dynamical Systems and the Concept of Identity,” Emergence (Fall 2002); and “Fail‑Safe versus Safe‑Fail: Suggestions towards A Dynamical Systems Model of Justice,” Texas Law Review69 (June 1991): 1745‑1777.

Dr. Juarrero was named the 2002 U.S. Professor of the Year by the Council for the Advancement and Support of Education (CASE) and the Carnegie Foundation for the Advancement of Teaching; in 2003 she received the Edward T. Foote Alumnus of Distinction Award of the University of Miami; in 1995 the Distinguished Humanities Educator Award of the Community College Humanities Association. In 1992 Dr. Juarrero was appointed by the President of the United States and confirmed by the U.S. Senate to the Advisory Board of the National Endowment for the Humanities (NEH) where, from 1992-2000 she served as NEH’s Chair of Council Committee on State Programs. In that capacity she was responsible for the oversight of approximately $32 million in NEH funds distributed annually to the States Humanities Councils.

Dr. Juarrero earned her B.A., M.A. and Ph.D degrees from the University of Miami (FL).

Dave Snowden

Dave Snowden is the founder and chief scientific officer of Cognitive Edge.  His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making.  He has pioneered a science based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory.  He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.

He holds visiting Chairs at the Universities of Pretoria and Hong Kong Polytechnic University as well as a visiting fellowship at the University of Warwick.  He is a senior fellow at the Institute of Defense and Strategic Studies at Nanyang University and the Civil Service College in Singapore.  His paper with Boone on Leadership was the cover article for the Harvard Business Review in November 2007 and also won the Academy of Management aware for the best practitioner paper in the same year.  He has previously won a special award from the Academy for originality in his work on knowledge management. He is a editorial board member of several academic and practitioner journals in the field of knowledge management and is an Editor in Chief of E:CO.  In 2006 he was Director of the EPSRC (UK) research programme on emergence and in 2007 was appointed to an NSF (US) review panel on complexity science research.

He previously worked for IBM where he was a Director of the Institution for Knowledge Management and founded the Cynefin Centre for Organisational Complexity; during that period he was selected by IBM as one of six on-demand thinkers for a world wide advertising campaign. Prior to that he worked in a range of strategic and management roles in the service sector.

His company Cognitive Edge exists to integrate academic thinking with practice in organisations throughout the world and operates on a network model working with Academics, Government, Commercial Organisations, NGOs and Independent Consultants.  He is also the main designer of the SenseMaker® software suite, originally developed in the field of counter terrorism and now being actively deployed in both Government and Industry to handle issues of impact measurement, customer/employee insight, narrative based knowledge management, strategic foresight and risk management.

Design Theory
Cameron Tonkinwise

Cameron Tonkinwise, PhD. is Director of Design Studies at the School of Design at Carnegie Mellon University. Cameron has a background in philosophy; his dissertation concerned the educational philosophies of Martin Heidegger.

Cameron continues to research what designers can learn from philosophies of making, material culture studies and sociologies of technology. Cameron is facilitating the School of Design’s creation of a new Design Studies sequence of courses that better prepare designers for a wider scope of work and the more interdisciplinary challenges of 21st century societies. Cameron is also chairing the PhD Committee that is currently restructuring the School of Design’s PhD program. He has extensive experience with practice-based design research, having supervised and examined reflective practice and artifact-based research projects and written about the epistemologies particular to this kind of work.

Cameron’s primary area of research is sustainable design. In particular, he focuses on the design of systems that lower societal materials intensity, primarily by decoupling use and ownership – in other words, systems of shared use. Cameron has published a range of articles on the role of design, and in particular, service design, in the promotion of the sharing economy and collaborative consumption.

Kevin Behr

Kevin has over 25 years of experience in business management, technology and thought leadership as a Chief Information Officer, Chief Technology Officer, and Chief Operations Officer. In addition to his leadership roles in public and private companies, Kevin also co-founded the IT Process Institute with Gene Kim, and served as its President for the first five years.

Kevin is the author of The Definitive Guide to IT Management in the Adaptive Enterprise (Hewlett-Packard), Managing Certificate Lifecycles (Verisign – Thawte), and the co-author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win.

In his current role as Chief Science Officer of Assemblage Pointe / Praxis Flow, Kevin draws from science and engineering disciplines to consult CEOs, Boards of Directors and senior IT executives to rapidly increase fast value-flow, cultivate cultural transformation, and implement continuous improvement strategies.

Lean Branding
Bill Beard

Bill Beard is a leading Lean Branding Strategist and Copywriter with more than 14 years of experience in building brands and harnessing their power to create enjoyable, memorable user experiences. He believes every moment is a branding moment.

Most recently, Bill was the Associate Creative Director, Copy, at TheLadders, where he led one of the country’s original Agile copywriting and branding teams. Bill has also helped grow and retain customer bases for Fidelity Investments, Delta Air Lines, Xerox, Sony, BostonUSA.com and Upromise, among others. His most recent freelance endeavor is a new startup online investment service, Wherewithal, which is slated to launch in Q2 of this year.

Bill holds a degree in Creative Advertising from the S.I. Newhouse School of Communications at Syracuse University, and somehow managed not to freeze to death while there, probably because he grew up nearby in Utica, NY.

Lean Enterprise
Brant Cooper

Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, “The Lean Entrepreneur” and is a sought after speaker, advisor and mentor.

He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Brant previously authored “The Entrepreneur’s Guide to Customer Development”, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50k. He has worked with thousands of entrepreneurs across the globe.

Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of such leading companies as Qualcomm, Intuit, Capital One, Pitney Bowes and Hewlett-Packard.

Lean Product Management
Melissa Perri

Melissa Perri is a Product Manager and UX Designer from New York City. She is the founder of ProdUX Labs (produxlabs.com), a consultancy that specializes in providing guidance and workshops on Product Strategy, UX and Lean Startup methodology to startups and enterprises.

She previously cofounded a company in Italy, participated in an international startup accelerator, and worked as a Product Manager and Lead UX Designer for two growing startups in NYC. Currently, she is teaching the Product Management course at General Assembly. Melissa is a firm believer in lean methodologies and measurable design. Through in person global workshops and classes on Skillshare, she teaches companies and individuals how to incorporate lean methodologies into their existing product teams. She also coaches and speaks about Lean UX and Lean Product at conferences, most recently at Lean Agile Scotland, and the iCatapult Startup Accelerator.

When not in the office, you can find her mentoring at Lean Startup Machine workshops, exploring global startups, and plotting her next big venture.

Natalie Hollier

Natalie Hollier is a creative and innovative technologist who believes that variety is the spice of life. As someone who is continuously learning and trying new things, she has worked as a software consultant on teams large and small in Australia, Asia, Europe and America. She is accustomed to performing a variety of cross-functional roles on projects; including software development, user experience design, business analysis, and project management.

A constant innovator and compulsive “ideas woman”, she is always trying to find new ways of making things work better – whether it be products, processes, teams or organizations. Her most recent passion over the past year or so has been learning and applying Lean UX practices at her current project in New York.

Lean Thinking
Jabe Bloom

Jabe has been leading teams and companies, as well as developing software and products, for nearly 20 years. His deep practical experience and extensive theoretical research inform his public speaking and provide a foundation for his mentorship to a diverse group of colleagues, clients and entrepreneurs. He is an award-winning international speaker on Lean Software and Product Development, Agile, Lean Management, and Lean Startup.

Jabe divides his time between consulting, speaking, and writing. He works with companies to advise and train them on innovation and flow thinking, through a series of lectures, workshops, classes and consulting.

Jabe has been a guest lecturer on Abductive Thinking and Creativity at NYU’s Berkley Center for Entrepreneurship & Innovation. He is a popular keynote speaker, addressing topics like Failing Well, Learning Like a Scientist and Flow Thinking.

As an unrepentant philosopher, Jabe writes and frequently speaks about Lean, Agile, and Complexity Theory. Mr. Bloom holds a bachelor’s degree in Photography & Philosophy from Bard College (NY).

John Shook

John Shook is chairman and CEO of the Lean Enterprise Institute (LEI), a non-profit research and education organization in Cambridge Massachusetts, dedicated to making things better through advancing lean thinking and practice.  Shook also serves as chairman of the Lean Global Network, a consortium of like-minded institutes around the world committed to helping their nations and regions.

Shook is an industrial anthropologist who began learning about lean production and management while working for Toyota for over 10 years in Japan and the U.S., helping it transfer production, engineering, and management systems from Japan to NUMMI, the GM-Toyota joint venture, and subsequently to other operations around the world.

While at Toyota’s headquarters, he became the company’s first American kacho (manager) in Japan. In the U.S., Shook joined Toyota’s North American engineering, research and development center in Ann Arbor, MI, as general manager of administration and planning. His last position with Toyota was as the senior American manager to manage the startup of the Toyota Production System Support Center which assists organizations to adopt and adapt the Toyota’s production and management systems.

Following his experience with Toyota, Shook joined the University of Michigan as a faculty member of the Department of Industrial and Operations Engineering and Director of the Japan Technology Management Program. Prior to joining LEI in 2010, Shook worked as an independent consultant to support organizations and individuals learn and transform themselves through lean thinking and practice.

Shook is the author of Managing to Learn and co-author of Learning to See and Kaizen Express. His article “How to Change a Culture: Lessons from NUMMI“; Sloan Management Review, January 2010, won that journal’s Beckhard Memorial Prize for outstanding article in the field of organizational development. A sought-after conference keynoter, Shook has been interviewed on lean management by National Public Radio, Bloomberg News, The Wall Street Journal, Fast Company, the Atlantic, Fortune, and numerous trade publications. Shook is a multiple Shingo Prize winner and lifetime member of the Shingo Academy, a 2011 inductee to the Industry Week Manufacturing Hall of Fame, and 2-13 inductee to the Hall of Fame of the Association for Manufacturing Excellence.

Christine Perfetti

Christine is the Senior Director of User Experience at Acquia where she leads a team of interaction designers, visual designers, and user experience researchers. Prior to Acquia, she was the UX Director at Carbonite.

Christine was VP & Managing Director at User Interface Engineering, a leading user research, training, and consulting firm. Christine was responsible for driving User Interface Engineering’s training and publications business. In addition, she managed UIE’s UX consultants and developed presentations and workshops taught throughout the United States and Europe.

Christine’s passionate about teaching design and product teams how to tackle their biggest challenges. For more than a decade, she has taught hundreds of teams and consulted with dozens of clients on product strategy and user experience techniques. Christine has been a top-rated presenter at Webstock New Zealand, the Confab Content Strategy Conference, the User Interface Conference, CHI, and the Usability Professionals’ Association Conference. Christine has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.

Christine received her Master’s degree in Social/Experimental Psychology from Brown University and her Bachelor’s degree from the University of Rochester.


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#LeanUX15 New York City is April 15-19th, 2015


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LeanUX15: April 15th – 19th 2015 in NYC

Design great products customers love.
Design teams that design great products.
Design organizations that support happy teams that design great products.

From the UX Designer to the CEO, it takes an entire organization to execute LeanUX successfully. At LeanUX NYC, the world’s leading minds on Lean will teach you how organizations are  incorporating Lean Systems, Agile, Design Thinking, and DevOps to deliver real value for their customers and drive top-line growth.

This five-day epic conference will advance your knowledge and skills on design, customer discovery, product/market fit, decision-making, and process design, among others. You’ll learn from engaging talks, absorb principles to guide teams, and participate in hands-on workshops.

You’ll get expert insight into some of the ways Lean Thinking, Complexity, Design Thinking and DevOps practices are being combined by people already doing it — the real pros, the upper echelon, the ones driving the iterative discovery and development of new products for both startups and enterprises.


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